Start Winning More Work from $3,200*

Whether you’re chasing your first contract or competing for major tenders, our packages are built to match where you are and where you are going. Each capability statement is tailored, professionally designed, and built to win.

Growth

For startups, SMEs and growing small businesses. Win more work with our startup package.

From $4,200 + GST

Basic Capability Statement

What's Inside:

Tender-Ready

For SMEs that require a competitive edge. Everything you need to win tenders and grow your business.

From $6,000 + GST

Comprehensive Capability Statement

All Growth features plus:

Enterprise

For tier one organisations and major opportunities. Our premium corporate documentation offering.

From $8,500 + GST

Premium Capability Statement

All Tender-Ready features plus:

Growth

For startups, SMEs and growing small businesses. Win more work with our startup package.

From $4,200 + GST

Basic Capability Statement

What's Inside:

Tender-Ready

For SMEs that require a competitive edge. Everything you need to win tenders and grow your business.

From $6,000 + GST

Comprehensive Capability Statement

All Growth features plus:

Enterprise

For tier one organisations and major opportunities. Our premium corporate documentation offering.

From $8,500 + GST

Premium Capability Statement

All Tender-Ready features plus:

Compare Packages

Growth
Tender-Ready
Enterprise
Pages
8
16
20
Introduction & company profile
Core competencies
Vision and mission statement
Description of products and/or services
Management & team profile
Client or partner list
Copywriting
Experience summary
Basic
Moderate
Comprehensive
Awards and/or Accreditations
Quality and risk management
Governance and systems
Overview
Full section
Client testimonials
Basic
Moderate
Detailed
Case Studies
Overview Format
Full-page outcomes
Revision Rounds
1
2
2

Compare Packages

Pages
8
Introduction & company profile
Core competencies
Vision and mission statement
Description of products and/or services
Management & team profile
Client or partner list
Copywriting
Experience summary
Basic
Awards and/or Accreditations
Quality and risk management
Governance and systems
Client testimonials
Basic
Case Studies
Revision Rounds
1

Upgrade your package with add-ons

Tender Submission Kit

$1,200

Editable tender documents, covers, appendices

Service Flyers

$450 each

Standalone collateral for BD or sales outreach (2 page PDF)

Annual Refresh

$995

Update text, swap projects or programs, modernise layout

Extra Revision Round

$250

Add one round of design or copy updates

Everything you need to win more work

Expert guidance

Professional analysis, review and guidance of your information.

Professional design

Award winning, Tier 1 agency experienced graphic design that elevates your documentation.

Industry-focused copywriting

Bespoke content that clearly communicates your business capabilities.

Brand alignment

Corporate document design aligned with your brand guidelines.

Total customisation

Personalised corporate documentation that effectively promotes your unique capabilities

Tender ready

Professional documentation that’s ready to give you a competitive advantage.

Efficient turnaround

Fast production to ensure you meet quoting and submission deadlines.

Print or digital

Customised, professional documentation delivered in print or digital formats.

Industry leading capability statement developers.

We’ve got over a decade of experience developing the best capability statements in Australia. Our team of capability statement specialists are focused on one thing – designing the capability statement that wins you more work. We guarantee our market leading capability statement results, while you focus on what you do best.

Written By Experts

Our professional capability statement copywriters specialise in writing corporate documents that secure contracts.

Professionally Designed

Capability Lab’s professional graphic designers have 10+ years experience designing award winning documents.

Strategically Targeted

We analyse and research your business and markets, strategically positioning your capability statement for targeted wins.

Win More Work

A professional capability statement from Capability lab increases your odds of winning more work.

FAQ's

Learn more about how our online capability statement design solutions help Australian businesses win more work.
A capability statement presents your offerings to potential customers, offering crucial information about delivering your products or services. This document serves as a marketing tool for your business, helping you connect with customers. Additionally, capability statements can be employed to explore new supplier opportunities or be integrated into tender documents.

A professional capability statement offers several advantages for your business:

  • Responding to tender requests: Many tender applications mandate a capability statement to verify your business’s capacity to meet customer requirements.
  • Showcasing skills and track record: It emphasises your qualifications and business history, demonstrating your capability to secure contracts successfully.
  • Attracting new customers: Professionally presenting your business, it sets you apart from competitors and can secure new customers.

A capability statement can cost as little as the time it takes to develop yourself, or more than $20k by engaging a marketing agency. Capability Lab offers a range of packages that allow you to make a commercially viable investment in your company’s growth while ensuring your competitive advantage and presentation is professionally informed. Our packages start from $2700 +GST, ranging to $6800 + GST depending on the level of customisation or package inclusions your business requires.

Capability Lab was founded to solely focus on the development of Australia’s leading capability statements. Our team’s 10+ years marketing, design, copywriting and business development experience across a broad range of industries developing winning capability statements have positioned us to deliver effective, informed insights and solutions that others can’t.
We understand what’s required from a capability statement to make it to the top of the tendering process, and what clients are looking for when selecting a new supplier to deliver work packages, services, products and contracts. Our in-house team of strategists, designers and copywriters specialise in developing work-winning capability statements, and we’re passionate about our consistent results.
Our proven track record of supporting our clients to win contracts with some of Australia’s largest private and government entities is detailed within our case studies section. We also ask you to review our latest testimonials and reviews and let out customers do the talking!

Where a capability statement can take months to develop through a typical agency process, our deep understanding of what’s really required to produce results allows us to streamline this process considerably, while achieving a superior result. By developing your capability statement with Capability Lab, you can experience a standard lead time of 5-10 days or choose to expedite your project to as little as a 1-3 day turnaround.
For more than a decade, our team have worked with some of the largest and most influential businesses and projects in Australia. Capability Lab was built on this experience and since then, we’ve been supporting growing businesses of all sizes to win contracts and tenders which are helping to shape the nation. Discover more about our work here.

What should a capability statement include?

Capability statement inclusions vary between industry and application. Whatever your requirement, it’s essential your capability statement has a logical layout so it’s easy for your customers to understand your capabilities and value proposition.

Competencies

Core competencies outlining your value proposition.

Values and Culture

Company culture and values to establish credibility and trust.

Key Personnel

Showcase of your team to demonstrate having the right people and resources.

Proof

Highlighted proven track record, including business partners, major customers, completed projects, or testimonials.

Services or Products

Comprehensive description of your products and services, emphasising how they address your customers' problems and needs.

Licence to Operate

Licences and accreditations

Plant + Equipment

Relevant plant, equipment and intellectual property to demonstrate your point of difference.

Contact Details

Business contact details